My work

Here are some of my really high impact projects that helped grow products and move the needle on valuable metrics.

Visibuild

Cutting inspection time in half on Visibuild web

I led the complete redesign of Visibuild's most-used feature, taking it from problem definition to shipped product in 4 weeks.

Converting an underperforming online store to a selling powerhouse

I was on the conversion rate optimisation team for samsung.com/au. This case study explores design modifications to the site that moved metrics to impact business goals

Relaunching Coachbase to the world

Coachbase is a tool that online coaches can use to build meal plans for their clients rapidly. I worked closely with the founder to promote the key benefits of the product on their marketing wesbite.