During my time at Cheil as a graduate, I was on the conversion rate optimisation (CRO) team focusing on improving samsung.com/au. My role was user experience graduate where I would work closely with the team to research insights based on data, heuristic principles and competitors. With these insights, I would design modifications to the site, hand off designs to developers and then run an A/B test to determine if our hypothesise were accurate. We would learn from our tests and iterate on ideas to make the site as great as we could!