Project Type
Heading
Date - Client
Project Details
Duration
12 Weeks
Role
Sole UX/UI Designer
Project Tags
Innovation
Social Media
iOS
Project Context
During my time at university, I was challenged to enhance the collaborative features within WhatsApp. After considering multiple solutions, Meetup for WhatsApp was born. This project aims to seamlessly integrate event planning functionality through Meetup. Rooted in extensive user research, persona development, and iterative design processes, Meetup seeks to address common pain points such as difficulty organising group plans and finding crucial information within chat threads. By adhering to WhatsApp's design guidelines and maintaining cohesion with its interface, I endeavoured to redefine the user experience, empowering individuals to effortlessly coordinate gatherings while enhancing the platform's utility and appeal.
Project Outcome
Meetup introduces a seamless event planning feature within WhatsApp, enabling users to effortlessly organise gatherings, meetings, and events directly within their chat environment. By integrating collaborative functionality, such as scheduling and centralised event information management, Meetup addresses users' frustrations with existing limitations, streamlining the planning process and enhancing communication efficiency.